Branding a business, product or service should be all about the consumer. That was one of seven strategies branding expert and author Bruce Turkel offered to about 200 participants from as far as Kansas City, Mo., at Wednesday's Connecticut Conference on Tourism at the MGM Grand at Foxwoods. 
With a focus on networking and learning from motivational panels and workshops, the conference got a high-energy lift from Turkel, who shared the tips published two years ago in his book, “Building Brand Value.” Laced with funny anecdotes and a punchy delivery, his talk got people talking. ”It's about them and not about you,” said Nancie Keenan, general manager of Groton Inn & Suites, reciting Turkel's first point. “I always look at the individual, and they come in and say, 'What's there to do around here?' and I say, 'What are your interests?' For hiking, I'll send them to Bluff Point.” As preamble to his list of branding tips, Turkel pointed out that the problem for tourism experts is not the economy in the United States of America, but rather the “United States of 'Generica,' “ where a Starbucks, McDonalds and Barnes & Noble can be found in nearly every community. That said, Turkel, noted that staycations alone - part of Connecticut's branding strategy - won't boost revenue as much as tourists drawn from other states will. To lure them, he recommends differentiating brand and changing perception with his seven marketing principles.
With a focus on networking and learning from motivational panels and workshops, the conference got a high-energy lift from Turkel, who shared the tips published two years ago in his book, “Building Brand Value.” Laced with funny anecdotes and a punchy delivery, his talk got people talking. ”It's about them and not about you,” said Nancie Keenan, general manager of Groton Inn & Suites, reciting Turkel's first point. “I always look at the individual, and they come in and say, 'What's there to do around here?' and I say, 'What are your interests?' For hiking, I'll send them to Bluff Point.” As preamble to his list of branding tips, Turkel pointed out that the problem for tourism experts is not the economy in the United States of America, but rather the “United States of 'Generica,' “ where a Starbucks, McDonalds and Barnes & Noble can be found in nearly every community. That said, Turkel, noted that staycations alone - part of Connecticut's branding strategy - won't boost revenue as much as tourists drawn from other states will. To lure them, he recommends differentiating brand and changing perception with his seven marketing principles.Source : http://www.theday.com/re.aspx?re=60d54757-a630-4afd-8fea-7ef5e43882f4
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