Finding and keeping skilled employees in today's tight job market is no laughing matter. In some cases, finding employees to produce the work has become a bigger challenge than finding the work. And, once employees are on board, keeping them happy and productive is key.
"Companies must now sell themselves to employees," observes Debra Thompson, president of TG & Associates (Tuscon, AZ), an HR consulting firm that focuses on the printing industry. "In the current job market, most people reading the want ads are not the ones printers want to attract. Companies must instead get the attention of those employees who are already working, attracting them with a more challenging career path, a better work environment, or maybe better benefits."
Many companies are realizing this and taking care not only to put programs into place to attract new talent, but recognizing that different employees are motivated by different things. One employee may consider childcare an essential benefit, while another may be more interested in rolling over a 401(k), while still another may be most concerned that payday is weekly rather than biweekly.
No longer is a one-size-fits-all approach to motivation workable. "Once a company finds top performers, it's important to pay attention to individual needs and do what it takes to satisfy them," notes Thompson, who addresses these issues in a just-released three-part "HR how-to" series.....
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